COMMERCIAL ROOFING TRAINING & BUSINESS GROWTH
Break Into
Commercial Roofing.
Build a Business
That Works For You.
I'm Daniel Lakstins, your personal commercial roofing guru. I've spent decades in the commercial roofing industry learning what it takes to win business, manage projects, develop profitable customer relationships, and build a successful company.
Whether you're ready to enter the commercial market or want to take your existing roofing business to the next level, Roofing Business Builder will help you develop the knowledge, systems, and mindset to make informed decisions with confidence.
Learn to pursue bigger opportunities, reduce the fear of the unknown, and build a business that's designed around your goals—not one that depends on you being involved in every decision.
Roofing Business Builder Isn't for Everyone. And That's by Design.
We're looking for roofing contractors who are serious about their future, open to new ideas, and ready to put what they learn into action.
Whether you're preparing to enter commercial roofing or you're ready to build a more independent, valuable company, the first step is determining whether we're a good fit for each other.
Break Into Commercial Roofing
Ready to move beyond residential roofing? Learn the fundamentals of the commercial market, how to identify opportunities, and how to position your company to compete for commercial projects.
Win More Commercial Business
Develop a more effective approach to commercial prospecting, customer relationships, roof evaluation, estimating, proposals, and sales.
Grow Your Roofing Company
Build stronger processes for production, quality assurance, recruiting, administration, and customer service so your business is better prepared to grow.
I've Been in Your Boots. I've Built the Business. I've Been Through the Journey.
With 32 years of commercial roofing industry experience, my background spans roofing contracting, manufacturer representation, sales, marketing, and business development.
I took over a family-owned roofing business, helped build it, and successfully exited the business. Later, my wife and I operated a manufacturer's representative agency for 17 years, growing a territory from $183,000 in its first year to more than $8 million in its best year.
I've experienced the challenges of building a business, developing profitable relationships, making difficult decisions, and discovering what it takes to grow. Now I teach roofing contractors how to apply those lessons to their own businesses.
My goal isn't just to help you win another roofing job. It's to help you build a stronger business, make decisions with confidence, and create more choices for your future.
Wherever You Are in Roofing, There's a Path Forward.
Wherever you are today,
Roofing Business Builder helps you identify your next steps and move forward with greater confidence.
Path A: Break Into Commercial Roofing
You've built experience in residential roofing. Now you're ready to pursue larger commercial opportunities.
Learn how to choose your niche, understand commercial roofing systems, identify the right prospects, develop customer relationships, and prepare to compete in a different market.
Replace guesswork with knowledge. Approach your next opportunity with confidence.
Path B: Grow a Commercial Roofing Business
That Can Run Without You
You're already in commercial roofing. Now it's time to build a company that doesn't depend on you personally solving every problem.
Develop standard operating procedures (SOPs), monitor key performance indicators (KPIs), strengthen your team, build profitable long-term customer relationships, and learn to course-correct before small problems become big ones.
For owners planning their next chapter, explore how to prepare the company for a potential sale, establish transferable business systems, and work toward making the business attractive to qualified buyers or equity investors.
What You'll Learn
Build the Skills, Systems, and Mindset Behind a Stronger Roofing Business.
Commercial roofing success takes more than technical knowledge. You need to know which opportunities to pursue, how to develop relationships with decision-makers, how to deliver profitable projects, and how to manage the business behind them.
1. Strategy, Vision & Mindset
Define your goals, choose your niche, develop confidence, and prepare yourself to pursue opportunities beyond your current comfort zone
2. Commercial Sales, Marketing & Relationships
Learn to identify valuable prospects, build trust with decision-makers, develop relationships with major property owners, and pursue customers whose ongoing needs can support profitable long-term business.
3. Roof Evaluation, Estimating & Proposals
Improve your understanding of roof diagnosis, destructive testing, Tectum core cuts, estimating, and proposals so you can evaluate opportunities more intelligently.
4. Production & Quality Assurance
Explore single-ply roofing, pre-job preparation, quality control, and the processes that help projects run more effectively.
5. SOPs, KPIs & Business Systems
Create repeatable processes, establish measurable performance indicators, and learn to monitor your business so you can intervene when the numbers signal a problem—not wait until it's too late.
6. Leadership, Profitability & Exit Readiness
Strengthen recruiting, administration, and customer service while developing the systems, documentation, and operational independence that can support future growth and a potential business sale.
Why Roofing Business Builder?
Stop Owning a Job. Start Building a Business.
Here's something I want every roofing contractor to understand: if your business can't operate without you, you may have created a job for yourself—not the independent business you originally wanted.
A business built around the owner requires the owner to solve every problem, approve every decision, and keep everything moving. A well-designed business has documented procedures, capable people, and measurable performance indicators that help it operate consistently.
With the right SOPs in place, your team has a repeatable way to do the work. With the right KPIs, you can monitor results in real time, identify when performance slips, and step in to course-correct when necessary.
That creates the opportunity to spend less time managing every detail and more time developing your next big customer, growing the company, enjoying a vacation, or pursuing another venture.
The goal is not to make yourself unnecessary overnight. It's to build a business that becomes less dependent on you over time.
Less Time on the Roof. More Time on the Yacht.
Here's something I want every roofing contractor to understand: if your business can't operate without you, you may have created a job for yourself—not the independent business you originally wanted.
A business built around the owner requires the owner to solve every problem, approve every decision, and keep everything moving. A well-designed business has documented procedures, capable people, and measurable performance indicators that help it operate consistently.
With the right SOPs in place, your team has a repeatable way to do the work. With the right KPIs, you can monitor results in real time, identify when performance slips, and step in to course-correct when necessary.
That creates the opportunity to spend less time managing every detail and more time developing your next big customer, growing the company, enjoying a vacation, or pursuing another venture.
The goal is not to make yourself unnecessary overnight. It's to build a business that becomes less dependent on you over time.
Build Your Commercial Roofing Company to Sell.
What if the company you're building today could become a valuable asset you can sell tomorrow?
For some owners, the ultimate goal isn't to run a roofing company forever. It's to build an organization with documented processes, reliable management, consistent reporting, strong customer relationships, and less dependence on the founder.
These characteristics can help make a business more transferable and may improve its appeal to potential buyers, including strategic acquirers and equity investors.
Roofing Business Builder teaches the operational thinking behind that goal: systemize the work, measure performance, develop your team, and understand your business beyond the day-to-day demands of running it.
Build for growth today. Build for options tomorrow.
Build Your Mission Plan
Define your vision, establish meaningful goals, and develop a routine that keeps you moving toward them.
Break Into Commercial Roofing
We help entrepreneurs, freelancers, and businesses build strong
online presence through hands-on courses.
Master Commercial Roofing Marketing & Sales
We help entrepreneurs, freelancers, and businesses build strong
online presence through hands-on courses.
The Tools to Build a Stronger Commercial Roofing Business
Growing a commercial roofing company takes more than finding the next job. You need a plan for marketing, sales, estimating, production, and the day-to-day business operations that support sustainable growth.
Roofing Business Builder brings these essential areas together in one practical training program.
Learn from our experts
Daniel Lakstins
Leah Lakstins
Micah Hackney
Savi Slaughter
Testimonials and Success Stories
Real Experience.
Real Results.
Hear from people who have experienced Daniel's work and the value of practical commercial roofing knowledge.
"We added over a $1 Million in one year, going from a Residential to
Commercial Roofing by joining the
Roofing Business Builder™ program.
Time is Money!"
Jaime Lopez -President
E& J Lopez Roofing
"If you want to break into commercial roofing, you are in the right place. Daniel helped me break into energy efficient solutions, target niche projects, and grow my company. Together we closed a $1ml+ project... twice!"
J.B Bejarano -President
Texas Roof Systems
Odessa, Texas
"Daniel is a valuable resource for commercial roofing strategies. He helped me break into single ply roofing and create sales strategies. I recommend his services to any contractor that wants to grow their commercial revenue."
Juan Vega -President
Vega Roofing
McAllen, Texas
"Daniel helped me navigate the transition to single ply systems, close corporate accounts, and understand how to grow my business. I highly recommend any roofing contractor consider working with him and his team."
Andy Wynn -President
A.Wynn Roofing
Grand Rapids, Michigan
How to Get Started
Your Next Step Starts
With a Conversation.
Every roofing business has different strengths, challenges, and goals.
The first step is a qualifying call to discuss where you are today, what you're trying to accomplish, and whether Roofing Business Builder is a good fit for your objectives.
Step 1 — Request a Qualifying Call
Choose a convenient time to start the conversation.
Step 2 — Discuss Your Goals
Define your vision, establish meaningful goals, and develop a routine that keeps you moving toward them.
Step 3 — Determine Your Next Steps
Explore whether the program fits your needs and what moving forward could look like.
Frequently Asked Questions
Who is Roofing Business Builder for?
It is designed for residential roofing contractors who want to enter commercial roofing and commercial roofing contractors who want to improve their operations and grow their businesses.It is designed for residential roofing contractors who want to enter commercial roofing and commercial roofing contractors who want to improve their operations and grow their businesses.
Do I need commercial roofing experience to get started?
Not necessarily. The program is intended to help residential contractors understand the commercial market while also providing training relevant to established commercial roofing businesses.
What topics does the training cover?
Topics include business planning, commercial roofing sales and marketing, roof evaluation, estimating, proposals, production, quality assurance, recruiting, customer service, and administration.
Is this only about roofing installation?
No. The program addresses both the technical and business sides of commercial roofing, including sales, estimating, production, and company management.
How do I find out whether the program is right for my company?
Request a qualifying call to discuss your experience, objectives, and whether the program is appropriate for your needs.
Ready to Break Into Commercial Roofing or Take Your Business to the Next Level?
You don't have to approach your next stage of growth without a plan.
Explore how Roofing Business Builder can help you understand the commercial market, strengthen your business processes, and identify your next opportunities.